et nunc
From Hotel Prestige to Daily Delight: Translating a Heritage Brand into a Modern Bakery Concept.
OVERVIEW
For “”et nunc,”” the new bakery brand launched by the prestigious Palace Hotel Tokyo, we were involved from the project’s inception, supporting the creation of a business model that transcends traditional hotel boundaries.
Amidst the shifting landscape of the pandemic, we worked to translate the hotel’s world-class craftsmanship into the accessible context of a “neighborhood bakery.”
Our support spanned every phase: from core concept design and site selection to spatial direction, menu architecture, and PR strategy. As the name et nunc (“and now”) suggests, we balanced the hotel’s inherent dignity with a welcoming presence that melts into daily life.
We walked alongside the client through every challenge, designing a space where the artisans’ passion reaches the customer in its purest form.
DATA
- CLIENT
- PALACE HOTEL CO., LTD.
- LOCATION
- Forestgate Daikanyama 1F Et Nunc Daikanyama
- URL
- https://etnunc.jp/
- CATEGORY
- RETAIL & HOSPITALITY