Brooklyn Brewery

For the iconic New York craft beer brand Brooklyn Brewery, we joined the project as strategic partners with the goal of increasing brand awareness and expanding its loyal fan base in the Japanese market.

Leveraging consumer interviews and detailed research data, we moved beyond simple demographics to perform a deep dive into “personas.”

Through exhaustive dialogue with the client, we explored the specific contexts in which these individuals enjoy beer and the lifestyles they aspire to, guiding the brand toward its optimal strategic direction.

While refining the strategy through continuous collaboration, we also focused on grounding these theories into “experiences.”This culminated in the planning and realization of collaboration events where guests could directly immerse themselves in the brand’s worldview.

By creating a space where consumers could hold the product in their hands and enjoy the atmosphere, we designed the precise moment where a data-driven persona transforms into a “”passionate, real-life customer.”

CLIENT

Kirin Brewery Company, Limited

URL

https://www.brooklynbrewery.jp/

CATEGORY

FOOD & BEVERAGE