Blue Bottle Coffee × marimekko Collaboration

In the collaboration between Blue Bottle Coffee and the Finnish design house marimekko, we represented Blue Bottle Coffee to lead negotiations and project realization with the marimekko team in Finland. This was far more than a simple logo alignment; our mission was to elevate the shared values of “timeless design” and “enriching daily experiences” into a singular, new expression. We dedicated ourselves to ensuring that the unique philosophies of both brands remained intact while creating something entirely fresh.

Through extensive dialogue across borders, we meticulously designed products and experiences where both identities resonated. By bringing together these brands with distinct cultural backgrounds, we created touchpoints that reached far beyond their existing fan bases, engaging a diverse new audience.

This initiative transcended mere buzz-making, presenting a new form of value that only emerges when brands with a shared purpose fuse together. The result was a culturally significant project that drove high mutual customer traffic and delivered fresh wonder and joy to fans worldwide.

CLIENT

Blue Bottle Coffee Inc

LOCATION

Blue Bottle Coffee Daikanyama／Shibuya

URL

https://bluebottlecoffee.com/us/eng

CATEGORY

RETAIL & HOSPITALITY